Blanche Porte
Blanche Porte
Blanche Porte
The challenge :

To boost the sales of their e-commerce website, while maintaining a CAC lower than 13€ during summer clearance sales, and without cannibalising sales deriving from their affiliate programme


Our work :

Implementation of a CPC targeted e-mailing campaign

Creation of an e-mailing A/B testing kit :

Publishing the campaign to partner network, target purchase history, client base deduplication etc.


Results :

180.000 unique clicks generated during the summer sales

2.4% de conversions

CPA (cost per action) lower than 11€