The challenge :

Support the market penetration of appliances and the renewal of refill cartridges in a mature market

Sales development of the concentrates

Rewarding 100% of buyers

Constitution of a marketing database

Our work :

Implementation of 360° promotional activations on appliances, les concentrates, les reserve packs, and refill cartridges

Consumer data collection

Results :

X collected opt-ins

X % increase in penetration rate

«  We have worked together for several years to discover relevant promotional offers in line with our marketing plan, with the objective to acquire new consumers and especially to make them loyal to the brand. We develop tailor-made promotional offers adapted to the period of purchase and to our distribution network, identifying the best synergies. We have achieved good results in appliance sales of and have optimised the sale of accessories at the time of the purchase of the appliance. Flexistart knows how to adapt to our category and how to create tailored offers to acquire new consumers. »