Pandora
Pandora
Pandora
Enjeux :

To know the impact of acquisition campaigns on point of sales performance, or how to reconcile online and offline


Ce que nous avons fait :

Connecting Google AdWords account on Google My Business account

Creation of a personalised column, « Store Visits », on the AdWords interface.

Establishing performance assumptions based on store visits

 


Resultats :

25% of users clicking on the ads visit the stores

Offline turnover: 1/3 of the total turnover derives from Offline.

«  The Adsvisers team is always at the forefront of new trends in the market enabling their customers to be the first in testing new approaches. We particularly appreciated their approach to launch a beta test regarding Pandora’s local search. This web to store strategy allowed us to better measure the impact of online campaigns on offline, including the revenue generated in physical stores through our Google AdWords campaigns. All web/multichannel merchants have been waiting to see such data for so long! We are extremely impressed with the possibilities that Google puts at our disposal in collaboration with Adsvisers. Thank you!  »