To raise the brand, by 2019, to the 2nd place on the French market
Reinforce relations with BtoB segment
Ce que nous avons fait :
Audit in 5 steps inspired by Design Thinking
Creation of a social platform that enables the installers to benefit from exclusive advantages
Implementation of a challenge for the Jacob Delafon sales team to accelerate the acquisition of installers
Implementation of media campaigns: adwords search, display, emaling and sms
Since 6 months: 600 posts, 700 comments and 2.200 likes. The platform enables to acquire 180 users per month in average.