Indigo
Indigo
Indigo
Enjeux :

Preventing decline in subscriptions in the Paris area

Acquiring new users


Ce que nous avons fait :

Targeted co-registration of intentional profiles

Street marketing on the surroundings of the parking areas

 

Push-notifications using geo-fencing on the surroundings of the parking areas

Promotional activations for acquisition and retention


Resultats :

 

100 000 Handouts distributed

15 000 Push notifications sent

More than 700 000 addresses targeted via co-registration