To increase the number of subscribers, focusing on French speaking countries: France, Belgium, Canada.
Ce que nous avons fait :
Creation of a Google AdWords multi-account, one account dedicated per country
Preparation of several precise estimations and a Benchmark with the support of Google
Creation of brand protection campaigns on Search
Creation and management of Universal App Campaign
More than 50% increase in the number of subscribers
More than 25% increase in customer retention after 1 month