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Enjeux :

To increase the number of subscribers, focusing on French speaking countries: France, Belgium, Canada.

Ce que nous avons fait :

Creation of a Google AdWords multi-account, one account dedicated per country

Preparation of several precise estimations and a Benchmark with the support of Google

Creation of brand protection campaigns on Search

Creation and management of Universal App Campaign

Resultats :

More than 50% increase in the number of subscribers

More than 25% increase in customer retention after 1 month