Esso
Esso
Esso
Enjeux :

Driving traffic to service stations during the period of summer vacation departures via a very high impact game, associated with a purchase


Ce que nous avons fait :

Management and negotiation of partnerships

Creation and implementation of  100% digital games, associated with a purchase

Development of communication tools


Resultats :

Increased service station traffic during summer for two consecutive years

Increased brand preference