The challenge :

To build international digital presence via mobile

To increase store traffic (drive-to-store) and the average pruchase cart value of end consumers

Our work :

Audit on the existing digital solutions, and multi-channel acquisition strategy

Creation of a mobile application and m-CRM in an international context for IOS et Android

Installation of the Audience+ Enterprise solution and user support

Implementation of surveys enabling Delifrance to gain valuable customer insights and to improve its services.

Results :

Launch of the application in several countries (Italy, China, India, Sri Lanka..)

CTR of 71,4% for the campaign « Dinner menu » in November 2016.