To build international digital presence via mobile
To increase store traffic (drive-to-store) and the average pruchase cart value of end consumers
Ce que nous avons fait :
Audit on the existing digital solutions, and multi-channel acquisition strategy
Creation of a mobile application and m-CRM in an international context for IOS et Android
Installation of the Audience+ Enterprise solution and user support
Implementation of surveys enabling Delifrance to gain valuable customer insights and to improve its services.
Launch of the application in several countries (Italy, China, India, Sri Lanka..)
CTR of 71,4% for the campaign « Dinner menu » in November 2016.