Enjeux :

How to drive sustainable loyalty amongst the Butagaz customers?

Ce que nous avons fait :

A complete platform of acquisition, engagement (mabutagaz.fr ) and retention, with a unique interface enabling to communicate on all promotional offers, and to enrich data assets

Relational programme focused on CRM, loyalty and gift shop

Resultats :

A constantly enriching database that keeps improving the customer relationships of Butagaz since 5 years