To boost the sales of their e-commerce website, while maintaining a CAC lower than 13€ during summer clearance sales, and without cannibalising sales deriving from their affiliate programme
Ce que nous avons fait :
Implementation of a CPC targeted e-mailing campaign
Creation of an e-mailing A/B testing kit :
Publishing the campaign to partner network, target purchase history, client base deduplication etc.
180.000 unique clicks generated during the summer sales
2.4% de conversions
CPA (cost per action) lower than 11€